Supporting Climate Action & Nature Projects: Kelda Showers X Play It Green
Water-Efficient Showering. Optional Nature Repair Support.
Kelda’s Air-Powered™ technology uses significantly less water while delivering a powerful shower experience.
Sustainability is an important focus at Kelda Showers. Our Air-Powered™ shower technology is designed to significantly reduce water use and the energy required to heat it, without compromising the powerful shower experience people expect.
Alongside these product benefits, customers can choose to make an optional contribution through Play It Green, helping support verified nature repair projects.
Together, these actions support more responsible water use while creating positive environmental impact beyond the product itself.
Why Water Efficiency Matters: Protecting Our Most Precious Resource
Water and energy use during everyday activities contribute to household carbon emissions and environmental pressure.
Reducing the amount of hot water used during showering can help lower household energy demand while conserving water resources.
Kelda showers are designed to support this through advanced Air-Powered™ technology, helping households use less water while maintaining a high-performance shower experience.
Our system:
• uses up to 55% less water than conventional showers
• reduces the energy required to heat water
• helps lower operational carbon emissions from hot water use
• delivers a full-flow shower experience using larger air-infused droplets
These performance claims are supported by independent product verification and recognised within SAP and RdSAP calculations used in UK energy assessments, meaning their water efficiency can contribute to improved building performance calculations.
Optional Contribution Through Play It Green
Customers purchasing a Kelda shower can choose to make an optional contribution through Play It Green.
This contribution supports nature repair projects and environmental causes focused on restoring ecosystems and biodiversity.
Contribution options:
• £2
• £5
• £10
These contributions help fund initiatives such as:
• tree planting
• mangrove restoration
• sea kelp regeneration
• environmental charity support
The contribution is completely optional and separate from the shower’s product performance.
The Process
1. Choose your Kelda shower
2. Add an optional contribution at checkout
3. Support nature repair projects through Play It Green
Conserve Water. Protect the Planet.
Water demand continues to increase worldwide. Choosing water-efficient technology can help households:
• conserve natural resources
• reduce hot water energy demand
• lower household utility bills
• support wider sustainability goals
Alongside these product benefits, optional contributions through Play It Green allow customers to support environmental restoration projects.
Why We Work With Play It Green
We partnered with Play It Green to provide customers with a simple way to support nature repair alongside their purchase.
Play It Green connects businesses and individuals with verified environmental projects focused on restoring ecosystems and supporting biodiversity.
Through this partnership, we aim to:
• encourage responsible water use
• support nature restoration projects
• help customers contribute to positive environmental impact
Richard White, Kelda CEO
“At Kelda, we focus on reducing water use and the energy required to heat it through innovative shower technology. Our collaboration with Play It Green allows customers to optionally support nature repair projects alongside their purchase.”
Frequently Asked Questions
Kelda’s Air-Powered™ technology mixes water with air to deliver a full-pressure shower while using significantly less water than many traditional showers. Because heating water accounts for a large share of household energy use, using less hot water can help reduce energy consumption and the associated carbon emissions from showering. Kelda showers are recognised within SAP assessments, meaning their efficiency benefits can be reflected in home energy performance calculations.
Support Water-Efficient Living
Explore Kelda’s Air-Powered™ showers and choose whether to support nature repair projects through Play It Green.
Related Links
Kelda Showers are recognised within Appendix Q of the UK governments SAP and RdSAP
Find Out More
Air-Powered Technology: For Sustainable Showers
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